It鈥檚 what people think when they hear your name. It鈥檚 what your work colleagues ultimately think of you and say about you during conversations in meetings or the break room. It鈥檚 what pops up on your social media platforms or when someone searches for you.
It鈥檚 absolutely critical to develop and manage your personal brand strategically and build one that helps advance your career and your life, according to Lisa Orrell, keynote speaker at the Women In 午夜视频 Accelerate! Conference in Dallas last November. 鈥淲hen done effectively, a strong personal brand leads to new opportunities and connections that can change your life,鈥� she says.
鈥淵ou need to think of yourself as a personal brand,鈥� says Orrell. 鈥淵ou create your brand and manage it every single day 鈥� whether it鈥檚 a conscious, intentional mindset or whether you鈥檙e not even consciously doing it. And keep in mind that if you鈥檙e not intentionally creating your personal brand, you鈥檙e allowing others to do it for you.鈥� Think of it as what people say and think about you. It encapsulates your talents and who you are. It鈥檚 how you can differentiate yourself from others. Your brand is both what you stand for - and what you do.
Most people think of businesses when they think of a brand, but all individuals also have a brand.
Think of just a few of the iconic brands in transportation, such as FedEx, Daimler, PACCAR, Volvo, Yellow, Ryder, Penske, Landstar, C.H. Robinson, XPO. Yes, they all sell services or products. But they also represent certain values and conjure various emotions.
Start thinking of your personal brand in the same way. The best personal brands are unique, authentic, trustworthy, and memorable. They build a strong reputation about you that can help you both personally and professionally.
鈥淢uch of building a personal brand is common sense but that doesn鈥檛 always mean common practice,鈥� warns Orrell. 鈥淎s you develop and manage your personal brand, you need to be consistent and live it daily.鈥�
Since your personal brand captures who you are and what skill sets you bring to the table, it helps you to make critical connections and can lead to new opportunities in your career.
Developing your personal brand requires you to be introspective and intentional in your thinking. And also remember that your personal brand of today can change as your goals and personal life shifts. It can be very fluid.
鈥淓very single time you come in contact with someone, your personal brand is strengthened or weakened. Manage it constantly,鈥� reminds Orrell.
Because your personal brand needs to be an honest reflection of who you are, your career interests and skill sets. It is absolutely critical that you carefully think about this. Ask yourself these questions: What am I passionate about? What drives me? What do I get excited about (and what drains me)? Where do I want to be at the end of my career? If you aren鈥檛 sure about the answers to these questions, seek out perspectives from friends, family, co-workers and mentors. They can see you in a way you can鈥檛 view yourself.
People remember those who stand out. That鈥檚 why you will want to develop your own unique value proposition. It鈥檚 a short, concise statement that encapsulates what you offer that no one else does 鈥� and will help you to better understand your strengths and how to talk about these strengths. 鈥淏ut it鈥檚 not an ego thing,鈥� says Orrell. It鈥檚 a smart business career move.鈥�
LinkedIn is the optimal social platform for careers and business. As you think about your personal brand, make sure to complete all sections of your profile that reflects your unique value proposition and your personal brand. Get endorsements and recommendations from your colleagues, clients, and mentors. Add skills strategically and use a professional headshot. Adjust similar steps to accommodate your Twitter, Instagram and Tiktok accounts. And if you don鈥檛 have a personal website, consider doing so.
Make all the content you post genuinely helpful and insightful. Become a trusted authority in your space. Make sure to cover all types of content, such as articles you write, content you share on a personal blog or website, and videos you create. 鈥淎s you achieve greater visibility with your organization or within your industry, you can then become known as a thought leader or subject matter expert on certain topics that you鈥檙e passionate about.
Lastly, determine who are critical influencers who can have an impact on your personal brand. They can be current and past supervisors, work colleagues on your team or in other departments, mentors, and those who provide products and services to your organization. You can build your own community and network through social media engagement, meet-ups, webinars or other online networking groups, and by attending industry events such as the Women In 午夜视频 Accelerate! Conference & Expo.
鈥淏e aware that people are watching what you say and what you don鈥檛 say. What you do and don鈥檛 do,鈥� concludes Orrell. 鈥淵our next opportunities and indeed your reputation will be impacted by the actions and decisions you make day to day, every day.鈥� Make sure you not only effectively develop your personal brand but that you continue to manage it.
This article was originally featured in Edition 1 of 2022 in our official magazine, Redefining The Road.
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