Charting the Future: The Strategic Roadmap for Women In ฮ็านสำฦต
by Brian Everett, on Mar 4, 2025 9:27:49 AM
A strong strategic plan provides a roadmap for achieving an industry associationโs vision and objectives. The active participation of a board of directors in this process is essential for ensuring a sustainable and thriving future.
With this in mind, the WIT Board of Directors, partners, and members of the WIT team met Feb. 25-26 in Dallas to assess progress on its current plan and to begin dialogue and work around developing its next long-term plan. According to WITโs President & CEO Jennifer Hedrick, CAE, this work is crucial to achieving the mission of WIT over the short and long-term.
The association engaged Lowell Aplebaum, EdD, FASAE, CAE, of Vista Cova to lead the strategy session. Vista Cova is a firm that guides organizational leadership through processes of visioning and mission to align the strengths of an organization to the needs of members and key stakeholders โ which was part of the goal of the strategy meeting.
Each year, the WIT Board, partners and key team members engage in strategic planning initiatives, a key commitment toward WIT members and the future of the organization.
โThis talented group of leaders is committed to advancing the mission of WIT while making meaningful advancements of women within the trucking industry,โ concludes Hedrick. โWe will share more details soon about WITโs long-range strategy as we continue to develop it. Weโre excited for the next chapter of WIT under the guidance and leadership of these professionals in the trucking industry.โ
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